Nutri-Grain Crunchy extends the refreshed core brand into a healthy, smart snacking option centered around nutrition and variety. The packaging highlights whole grains and feel-good ingredients while building on the updated brand identity with bold visuals and a more modern, energetic expression.
Behind the Scenes: Strategy & Creative Collaboration
A look at the strategic thinking and creative collaboration that shaped the project, from color audits that helped inform the visual direction to the development of the full panel system. Working alongside the design lead, I contributed to bringing the vision to life through photography brief development, photographer guidance, and on-set art direction—helping translate the broader design strategy into a cohesive visual experience.