A refreshed take on RX Minis, improving visual clarity and better communicating the “mini” format while staying true to the brand’s identity.
Behind the Scenes: The Strategy Behind the Design
A visual collage of the strategic thinking, insights, and key decisions that shaped the design. From the ideas and inspirations that sparked the direction to the audience needs, brand considerations, and creative choices that brought it to life, each element offers a glimpse into the thinking behind the final outcome.